Reebok
Arnell Group was the innovation and media partner when we created RBK. I was responsible for defining the brand’s visual language for print and outdoor advertising as well as a library of in-store graphics.
RBK
A new brand inspired by the streets, music and more.
Introducting RBK (1 of 3 spreads)A statement (2 of 3 spreads)Launch campaign (gatefold)Brand campaign (gatefold)Above the Rim campaign (gatefold)I3 Playoff teaser (spread)Iverson + Jadakiss teaser (spread)Philadelphia flagship storefrontStreet stencil
Reebok
A renewed vector
US Open billboardIn-store graphicsReebok runningReebok outperform basketball