Microsoft
A new logomark for Microsoft Azure AI Studio, one of the foremost leaders in AI—both distinct and recognizable. A mark that represents the broad idea of AI while solidifying Microsoft’s place as an industry leader.

Microsoft CEO Satya Nadella unveiled the Azure Al Studio logo onstage at the company's Ignite conference in November 2023.

The story behind the mark

A mark that stands up even when it's 24 pixels

From day one, we just started creating marks. We looked at what the market was doing with AI logos. We looked at automotive, the music industry, ideas of energy and synergy and lightning and magic. We were making hundreds of icons every day. Part of that was using generative tools. It's like mood board on steroids. It was both using AI as inspiration and using instinct on what felt successful. We were able to deliver more than a mark. There is a whole story behind what the mark meant and how we got to it.

Other Microsoft work…

Branded motion identity (done with Wolff Olins)

New York, US

Microsoft A new logomark for Microsoft Azure AI Studio, one of the foremost leaders in AI—both distinct and recognizable. A mark that represents the broad idea of AI while solidifying Microsoft’s place as an industry leader.

Other Microsoft work…

Microsoft
A new logomark for Microsoft Azure AI Studio, one of the foremost leaders in AI—both distinct and recognizable. A mark that represents the broad idea of AI while solidifying Microsoft’s place as an industry leader.