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“Instead of simply applying an effect, (Chris) moves several steps further and looks at content more carefully in order to achieve formal conclusions. (He) actually consider(s) what (he‘s) saying in addition to how (he‘s) saying it...(it's) a successful evocation of contemporary design driven by a carefully considered blend of digital technology and an assortment of more traditional materials, methods and media. The typography is dynamic and elegant, and although sometimes densely layered, never loses sight of its function to communicate effectively to, and visually stimulate, its intended audience...(Chris is) a fresh approach to contemporary design, undermining the style and surface treatments made popular by David Carson and Tomato...(he) builds upon the ideas at the root of concrete poetry and Fluxism, but in a contemporary context with time-based media” |